Ep. 119 - Syya Yasotornrat - Everyone Has a Story

[00:00:00] Welcome to Mental Toughness with Dr. Rob Bell. Each week, Dr. Rob sits down with athletes,

[00:00:15] executives, and expert coaches to talk about mental toughness and their hinge moment.

[00:00:21] Here's your host, Dr. Rob. forecast call, nothing's changed week in week out because it was something I simply couldn't control. Folks, when I finished my 100 miler, I was happy to be done, but I wasn't finished. The reason why my legs weren't completely bonked from running was that I used PR lotion by Mementus.

[00:01:42] It simply eliminated any lactic acid buildup in my legs and it's the best product I've ever used.

[00:02:44] Optimize, perform, and recover. LivMomentus.com.

[00:02:47] Our guest today left Corporate America

[00:02:51] to digital content creation,

[00:02:53] podcasting, entrepreneurship.

[00:02:55] She's the founder of Brilliant Beam Media,

[00:02:58] which provides digital content, consulting strategy,

[00:03:01] video, audio production, distribution.

[00:03:04] She's a proud Gen Xer, named the business. It was founded this year in 2023, which I'm sure will go to my narrative, my origin story. But it all started with a girlfriend asking me, you know, what's your word of the year? And I was like, I don't know. And then it just popped up. And it's the word light. And I was in transition, I was closing up my Twas. I hear Dolph and it's like, uh, I always hear that he Dolph protests too much. Right. That's one of my favorite sayings as well. I'm a big idiot person.

[00:05:40] I didn't realize that that's what I would become after I left my many, many I supported that was, it's telco. I supported a client that was in telco and it was just extraordinarily stressful to tell my company, hey, ain't nothing going on because things aren't happening that I cannot control. So I'm not going

[00:07:00] to be a pull in the type of business that, you know, I was expected to. kind if you're going to commit to something then you better frack and commit to it. Don't do things half or the way my sister with her horrible accent. Don't do things half as which I never understood what that meant. But yeah I'm and I left I took a package and when I left I didn't know who I was. I literally had friends say oh

[00:08:24] my god congratulations for leaving what are you gonna do Greece maybe was I mean, Alaska. I went back to like Santorini, Greece. Yeah, we went to. Yeah, we were Santorini, Mykonos, Corfu, Hyunee, it wasn't just you. This was you and a partner.

[00:09:41] Me, my partner and friends like those are all various trips

[00:09:45] that we took the in laws, if you will. Yeah.

[00:10:44] that after the great-grandparent level, the grandparent-great-grandparent level,

[00:10:49] people just started becoming birth dates and death dates. And then when you track them like, oh, birth dates, death dates, and they got married here, and they maybe paid taxes on

[00:10:54] property there, but there was no soul. There was no who they were. There was no laughter.

[00:11:01] You might be able to see them getting into fights of, I mean, deaths that were going on in your life at that time as well, right? Yeah, how could I gloss over that, right? So the last half of 2018, I lost seven people very near and dear to me within a six month timeframe. It was actually closer to six within a four months.

[00:12:21] And then, and that last month or so, month and a half

[00:12:26] was the final straw. One thing I've learned about, oh, and if I may add one small detail, a good chunk of the family relatives that were passing all passed within like a week or two of what my sister passed. So that time of year always kind of sucks for me. And it happens to be the exact same time of my birthday. So I'm a very like a very

[00:13:42] mixed thought of my birthday, because every time I celebrate my birth,

[00:13:46] I'm also celebrating so many religious or hippy dippy, but you really got to know who you are because this is a solo journey for a lot. And if you don't know where your center is, you could fall in depression or like you can fall to take care of task at hand, right? So, I'm at that age where family members are going to start passing away naturally.

[00:16:21] And to me, it's almost like repositioning,

[00:16:24] re-perspective of everything.

[00:16:26] Like you gotta change up your perspective on everything. Because when you think of something that you love, there's more love out of that emotion because of your memories than that pain of that moment of them being gone. And it was weird. Dr. Rob, let me tell you, my friend, it was weird because now it's like. I stopped viewing that six months of oops, I can't get my mic. I stopped thinking of that six months of of of just people dying around me.

[00:17:45] It was more of the. Oh, you know what?

[00:18:58] I mean, was time a concept of it then, that knowing that it was temporary? Yeah, I would probably say yes.

[00:19:04] You do need time to process your emotions.

[00:19:07] Don't about it. We are, in a way, it's kind of helping businesses build their own personal legacy, if you will. Does that make sense by making sense for you? You know, as a podcast host, I don't answer any questions. Oh, stop at you. I know you ask the questions. No, but the

[00:21:40] difficult part with the podcast host and not knowing like about

[00:21:43] the desk and how you process it Um, and that's just, I always just try to set aside time. That's why I run all the time. I like to think about that. I was just going to say you strike me as someone that's like a runner, not just because it's healthy and good for you, but to think like you're a thinking runner.

[00:23:01] Oh yeah.

[00:23:01] I run every morning.

[00:23:02] I mean, I never listened to anything and that's why I don't even like record

[00:23:06] stuff a lot when I'm on my runs.

[00:23:08] Cause I just don't want to be distracted by it. think it's my perspective on life. It is like the Monty Python, Life of Brian. I actually sing that song in my head almost every day. There's always look on the bright side of life. And that is so, I think that would be something on my epitaph because we know life happens.

[00:25:24] moment you have that one shared moment with a broad group of people and that's what you guys can hang your hat on that you've connected with. Right. Well, I mean, what did the Romans ever do

[00:25:30] for us? Well, roads, aqueducts, I'm kidding. The roads and aqueducts. What the Romans? Oh,

[00:25:39] you mean the laughing faces? Isn't that the Greek, selfie time. Let's go. Right. And I call that like the short form short attention span type of content.

[00:27:02] And there is merits to that.

[00:27:04] All right. cute, that vision. Does that make sense? Yes, yes. Where do you see that most people mess up? I don't know if it's a mess up situation. I don't think it's a mess up situation. I do think people put out some really good stuff up and out there. I think the challenge is finding the right audience

[00:28:21] at the right time. Right. And I do think done. I know. I know. Why is it on LinkedIn sometimes where I'm friends with somebody and I can't even tag them? I mean, why does that even happen? Oh, they probably

[00:29:40] blocked you. I'm kidding. They even messaged me good question. So what I would do is okay. What I often do is I will say the name. Okay. So Dr. Rob Bell, right? Yeah. Let's say there's another Rob Bell that pops up for

[00:31:02] whatever reason. Um, I would add, I would, it like doesn't pop up like, that's what I mean. And not all the time, but I'm saying like one out of every nine occurrences. This happens. Okay. All right. So about 10% of the time. Yeah. I'm going to say that's a LinkedIn problem and not you. You're the best Dr. Rob. So glad. Not you. Never you.

[00:32:23] You talk about love you like a love song. What does that mean?

[00:33:22] So if anyone knows that, just validate that, please. That's beautiful.

[00:33:25] You know, for your journey then,

[00:33:26] what's the hardest part of entrepreneurship?

[00:33:30] Oh my God, asking for help for me.

[00:33:32] I don't ask for help.

[00:33:34] I've always never, always never,

[00:33:36] and that horrible, I have always been challenged

[00:33:38] with accepting and asking for help.

[00:33:42] I think that's my upbringing.

[00:33:44] I was so independent growing up.

[00:33:46] My dad really taught us to be self-sufficient.

[00:34:42] pursuit of that as we speak.

[00:34:49] So, Sia, so give me an example, like what becomes a difficult part for you to ask for help?

[00:34:51] Oh, when I may, when you fall, right?

[00:34:53] When you fail at something, when you done messed up AARON, right?

[00:34:57] Like when you just royally screw up and you're like, oh, I, I'm.

[00:35:02] Okay.

[00:35:03] Exactly.

[00:35:05] You know, when you're going to that principal, I told you so. Got you people. I hate that. Yeah. Well, no one wants to be an ask hole though either. Right. So if you've messed up and you do reach out to someone, don't be an ask hole that you're going and I'm sure going to ask them

[00:36:22] an ask hole is, but don't be that kind of person where I want

[00:36:25] help. I need help.

[00:36:26] I want to bounce ideas off you. beyond any anything tangible in life, time is all you have. And I admit there are times when I'm just like, oh my gosh, is it like, you know, five o'clock yet type thing. I will say I did think like that back in my corporate years. And that was especially when I was in that last few years where I was losing passion I was thinking about that. Yeah. And what about me? Yes. I mean, you're, you're obviously very patient. How did you get to be so patient? No, I'm not. You know, I'm not.

[00:39:01] I guess in a way I can be patient.

[00:39:03] I'm patient where I think if I feel like I do have a tendency to think, wait, my project isn't top priority for everybody. Wait, what's going on here? Right? So sometimes I have to slow myself down to say, hey, hey, Sunshine, the world doesn't evolve around you. You need to give grace that if someone else has decided that this other thing is higher priority,

[00:40:22] then you need to respect it,

[00:40:25] find out why it's their higher priority,

[00:40:27] and then maybe it will calm you down to understand, But like towards like that, I know that everything's going to work out. Not a problem. I mean, I really don't have issues with assurance for a better future or acceptance of situations, but what I struggle with is. Why isn't this working?

[00:41:42] You know, I will the book writing business. It's an eye opener for me. I've just recently learned about it. And I think, again, it's a personal thing, right? If you want to be self-published, if you want to go through, you know, whatever, if you want to do a collaboration for a book and all that stuff. I guess it's a, I guess, you it comes to songs, like I want it to be a song that's played in that people remember. That's the way I think of it. I mean, so that's when it comes like the legacy, you know what I mean? It's I want that to be the best book possible. I want somebody to read the book and I I can feel like your wheels are constantly turning. So it's people like you that keep me inspired by the way to make sure and cross promote and say, look, this guy knows what you know, you have a lot to say. You're not just a good looking kid in a running clothes or you know. Oh, you think I'm good looking.

[00:46:51] And what happened was I was laughing to myself because I actually had a Mama Cass song in my head, which was make your own kind of music. And I was literally playing it. So I type out important nice person's name. And so now it's in posterity sake as Cass, we're going to fix it in post production but yeah, keep asking why. It's like an improv thing, right? Why, why? You know, the clone of and, and, and, right? But if you truly do this exercise in a meaningful way intentionally, when you keep asking why you do things, it gets to the point, and I jokingly say this to clients,

[00:48:20] ask yourself why until you start crying.

[00:48:24] Because that's your ultimate fuel,

[00:48:27] why you do anything. They get tired, they get frustrated. They're like, oh, I'm talking to five people. That's not your purpose of doing things. Your purpose should be doing it because you want to do it for X purpose. And for those that ask, trust me, all this digital content that we're creating, it goes around and comes around when the right people have that need at the right time, they will find you.

[00:49:41] I cannot tell you how many times so many clients

[00:49:43] have come to me and said, dude, do you remember that show

[00:49:45] we did a year ago or that post I did a year ago?

[00:49:47] Yeah, someone found him. someday we'll meet in person, my friend, because I do value you. So thank you, thank you so much for trusting me. There you go. There you go. There you go. There you go. There you go. There you go. There you go. There you go. There you go. There you go. There you go. There you go. There you go. There you go. There you go. There you go. There you go. There you go.

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